How to Authenticate Pandora Beads

Written by brittany rouse
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How to Authenticate Pandora Beads
Look carefully to make sure Pandora beads are authentic. (Michael Hitoshi/Photodisc/Getty Images)

Pandora Jewelry is a Danish company that has been around since 2002. The company specialises in earrings, necklaces and bracelets. One of their most popular products are the charms, or beads, for the Pandora charm bracelets. The bracelets have threaded sections where you can place Pandora beads to customise your bracelet. The sections of the bracelet keeps beads from moving around on the bracelet. Beads start at £16 and should be purchased through the Pandora website or other authorised retailers to avoid inauthentic beads.

Skill level:

Things you need

  • Bead

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  1. 1

    Look for the official Pandora trademark. Most Pandora jewellery is marked with the letters "ALE"--the initials of the founder's father, Algot Enevoldsen. Silver jewellery is marked with the number 925, and gold jewellery is marked with 585. Pandora jewellery purchased after 2008 will also carry the Pandora crown symbol.

  2. 2

    Buy your beads from authorised dealers of Pandora merchandise only. If you purchased your beads from the Pandora website or another authorised retailer, you can be sure that they are authentic. Use the Pandora website's "Nearest Store" page to find local authorised retailers.

  3. 3

    Match your beads to those on the Pandora website. According to Gilletts Jewelers, this method works as long as your bead has not been discontinued or retired. If this is the case, it will not be displayed on the website.

Tips and warnings

  • Avoid purchasing Pandora beads on sites like The dealers on these sites are rarely authorised retailers, so you cannot be sure that the beads are authentic.
  • Gilletts Jewelers warns that retired beads are never sold for more than their normal price. If sellers on claim to be authorised retailers and are selling beads for more than their value, stay away.

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