Search engine optimization, or SEO, is one of the most in-demand services on the Internet. Businesses want to reach more consumers and make more money, but for those without an understanding of the Internet, SEO can be difficult. SEO firms know how to get pages to rank within search engines, improving exposure and business for their clients. Some SEO firms prefer to focus on the technical side of the business and use re-sellers to bring in clients.
- Skill level:
- Moderate
Instructions
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1
Find capable SEO providers. Find at least three or four companies that provide great service by viewing testimonials, talking with colleagues and trying them out yourself. Most SEO providers will give you general information about their plans before requiring you to sign up.
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2
Make a business plan detailing how you will gain clients and how you will price the services. Ask the SEO providers you're considering to give you a base rate of their fees. Plan your budget for online and offline advertising and business cards. Create brochures or information sheets. Check what competitors in the SEO resale business are charging.
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3
Create a well-designed website. Most SEO companies will require you to list one on the application. You can outsource this or create one yourself using free tools such as Wordpress. Your site needs to be tailored to promoting businesses using Internet methods. It will also be useful for pulling in potential clients after you're approved as a reseller.
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4
Apply at the SEO providers you selected. Sign up for a reseller account with the one you find most promising. It's not required that you have clients, but if you do already have some, be sure to note this on your application to improve your chance of being accepted.
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5
Modify your website after you are accepted into a reseller program. Depending on the SEO company you work with, you may given a shell site that serves as an extension of the SEO company's own site, minimizing the work you have to do. You may even be able to change or remove the SEO company's logo so that your clients won't know you're using a third-party. This helps ensure that your clients remain your clients instead of switching to the SEO provider.
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6
Seek clients through online and offline methods, using the strategies you detailed in your business plan. Make sure you highlight the benefits of using SEO and walk clients through your pricing and plans.
Tips and warnings
- Some SEO companies allow you to modify their plans or create your own personal plans.
- Be sure your SEO company provides the services they advertise and that they aren't associated with negative practices, such as spamming blogs for links.
