How to Write an Announcement as the New Owner of a Business

Written by casey kennedy
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Providing current and potential customers with an announcement after you acquire a new business can help ensure them that their business is important to you. It gives them a chance to learn more about you, and it gives you an opportunity to increase sales by offering incentives or promotions.

Skill level:
Moderately Easy

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Things you need

  • Letter paper (81/2 x 11)
  • Flyers
  • Postcards

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  1. 1

    Choose the delivery method for your announcement. Letters, e-mail, flyers and postcards are typically the most common methods used by businesses to make their announcements.

  2. 2

    Entice customers to read more of your announcement by starting it with a catchy and striking statement.

  3. 3

    Use the fundamentals of who, what, where, when and how to explain your services. Keep your message brief and to the point.

  4. 4

    Make fonts bold or use bullets to highlight details you want customers to remember.

  5. 5

    Offer a promo period to entice customers to continue shopping with you. Do not forget to put an expiration date on how long your promotional period will be in effect because some people may keep your flyers and postcards for a long time.

  6. 6

    Provide your name and contact information on your announcement in case customers have questions.

Tips and warnings

  • If you prefer to send a formal announcement, send a letter that has the company logo or letterhead of your new business on it. Include a formal salutation and provide information about your new ownership in a clear and concise manner.

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