How to apply eye makeup on older women

Written by audrey pannell | 13/05/2017
How to apply eye makeup on older women
The right colours and techniques make the eyes appear lifted and open. (Make-up image by Mat Hayward from

Ageing eyes can look more youthful with the help of eye make-up. The correct colours and application make ageing eyes appear more lifted and open. Preparing the eyes prior to applying the eye shadow is important as it gives a smoother surface for the eye make-up to adhere to, fills in lines and wrinkles and adds structure to the area. The correct colours of eye shadow, eyeliner and mascara can bring attention to the eyes and enhance them.

Lightly pat a non-greasy moisturiser for the eyes around the eye area to create smooth skin.

Apply an eye shadow primer to the entire lid up to the brow bone. Also apply it under the eye and in the crow's-feet. A primer fills in lines and wrinkles, and, according to the Eyeshadow Shops website, it prepares the skin for make-up application by making a soft painting canvas for the user.

Apply concealer underneath and around the eyes in one shade lighter than the natural skin tone. Pat it into the skin all around the eyes and blend it into the surrounding skin so it appears seamless.

Lightly dust a loose powder over the eye area.

Define the brows with a thin brow pencil that will create realistic hair strokes. According to the Aging Hints website, "the eyebrows start to thin out and fade with age." Fill the brows in to add structure to the eye area and to look more youthful. Choose a colour one shade lighter than the natural brows unless they are blond, in that case, go one shade darker.

Use an eye-brightening pencil in a light pink-lavender colour to highlight underneath the brows and in the inner corners of the eye. This colour brightens the eyes and makes them pop. Applying it in these areas makes the eyes look awake and larger. Blend the colour in with a cotton swab or finger.

Choose matt eye shadow colours in two shades that complement your eye colour: one shade for highlighting and one shade for contouring. Avoid extremely dark colours for contouring because they will only make the eyes look deeper set. For blue eyes, the Women Fitness website recommends eye shadow colours in gold, bronze, silver and silver greys, mauve, brown, pink and flesh tones. If you have brown eyes try gold, bronze, khaki, pewter, navy blue, mauve, pink and flesh tones. For green eyes wear gold, bronze, grey, earthy tones or flesh tones.

Apply the lighter colour to the entire lid, all the way to the brow bone.

Apply the darker shade above the crease and under the brow bone, lifting it at an angle toward the outer edge of the eyebrow to make the eye appear lifted. Apply a little of the darker shade on the bottom third of the eye.

Blend the eye shadows together with an eye shadow brush. Apply eyeliner to the top lid only, slightly pulling the lid upwards to create an even line. Lift the liner slightly upward at the end to give a lifting effect. Apply a little liner to the outer third of the bottom lid if desired. The Women Fitness website suggests using a brown eyeliner if you have blond, red or light brown hair and a black liner if you have dark brown or black hair.

Apply a couple of coats of brown or black mascara to the top lashes only.

Things you need

  • Eye shadow primer
  • Eyeliner
  • Eye shadow
  • Mascara
  • Brow pencil
  • Eye-brightening pencil in a pink-lavender shade

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