Many of today's companies use presentation software as part of a new product launch strategy. PowerPoint slide shows offer information to prospects who may purchase your product. The presentation should tell a compelling story while providing important information about the company and product. Microsoft's PowerPoint software allows you to combine text, graphics and/or video to communicate the new product story, while making the message interesting enough to engage viewers. PowerPoint can be run manually or as a timed slide show.
- Skill level:
- Moderately Challenging
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Limit your presentation to 20 slides. If you provide your customers with too much information, you may confuse them.
Include an agenda slide that describes what you will speak about during the presentation.
Choose, at a minimum, a 40-point font for the slides' titles and a 28-point font for the slides' content. Use only one font on the slide; a sans serif font like Arial is easiest to read. Don't use more than two font styles per presentation.
Choose a slide layout and design that conforms with your message. A cartoon-style template will not be taken seriously during a formal presentation.
Limit your slides to six to eight lines of text each. Highlight specific words with italics, colour or bold fonts. Add a blank line in between lines of text so the slide will be more readable.
Begin your slide show with an introduction to the company. Include key information, such as a description of your company and its mission and goals, and provide a general overview of the company's products or product line information. Include bios on company executives.
Describe the new product. If applicable, explain how it aligns with the company's product line. Bullet the product's features and benefits so customers will understand how the product will help or address an issue. A picture of the new product will also give customers a visual of your offering. You may choose to include product pricing in this section.
Differentiate your product from other competitor offerings in the next portion of the slide show. Add easy-to-read bullets that highlight the differences. A comparison chart is an effective, but simple, graphical method used to convey these differences.
Clarify any partners' involvement in the development or distribution of the product. Consider including partner organisation descriptions and their contact information. The slide should also offer information about the company's distribution network or where customers can buy the product.
Promote your product with customer testimonials. Devote a few slides to customer endorsements or testimony. Use a combination of video and written case studies as a persuasive method to illustrate the product benefits. Actual customer quotes provide convincing arguments for customers to buy your products.
Practice your delivery. The presentation should last no longer than 30 minutes. Rehearse the slide show to ensure it does not run too long.
Do not read the slides. Your audience can read them if they choose. Paraphrase and explain the information contained in them.
Smile and show your enthusiasm to the audience.
Delivery Best Practices
Tips and warnings
- Contrast the font with the PowerPoint background. Although blue is a popular colour choice, it is very difficult to read. Black font on a white background works best.
- Limit an idea or concept to one or two slides maximum.
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