Using flyers to advertise your church's events, disseminate information to the community or simply invite others to join you for worship is an efficient, cost-effective and fun way for your congregants to get involved with community outreach. Like with all outreach methods, your results will come from your efforts. If you simply mail a bunch of flyers with no follow-up or community involvement, many people will likely discard the flyers without even looking at them. When you follow a few simple steps, you can greatly increase the effectiveness of outreach using flyers.
- Skill level:
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Things you need
Choose an event to advertise. Whether you are hosting a travelling evangelist, holding a public health series, offering a public cooking class, inviting the community for worship or any other event, your flyers must have a single, specific message.
Create the flyers. Several websites, such as Business Know-How's "10 Easy Ways to Make Your Flyer Stand Out in the Crowd," offer practical advice about creating effective flyers. Make them yourself or use a printing service.
Organise your team of volunteers. You will accomplish more with more volunteers, but even a small group can get a lot done.
Set a date, time and location to perform the outreach. You will work in your community for no more than four or five hours at a time, sometimes less. Choose an outreach date that is within a week or so of the event.
Divide your volunteers into teams of two, for safety and mutual encouragement, and assign them territories to work. This will utilise the time you have most efficiently.
Perform the outreach by handing out the flyers to people on the street, knocking on doors in the community or posting the flyers in public places such as coffee shop notice boards.
Gather all teams together at the end of outreach to discuss the successes and failures, share stories and encourage each other.
Tips and warnings
- The Bible promises blessings to those who spread the good news (see Isaiah 52:7 and Romans 10:15). If any of your teams believe that God helped them during the outreach, have the teammates share this with the group and even during worship. This will greatly encourage the others for future outreach efforts, and maybe attract additional volunteers.
- Not everyone in the community will respond well to your outreach efforts. Instruct your volunteers not to be combative if someone treats them badly during outreach, but rather to treat the person with grace and respect. You are ambassadors of God and should behave as such.
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