A jingle is a short song that a company uses to sell its products or services to consumers. A jangle, on the other hand, is a short song that acts as in-house promotion of the company. It sells the ideals and work ethic of the company to its employees and is a good tool in teambuilding and productivity. Having a company theme song will make work seem more enjoyable and will create a sense of unity among employees.
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Gather as many people in the company as possible together in one location. A company meeting or retreat is a good situation in which to compose a company theme song.
Brainstorm with the people in your group. Think about the company's mission statement, what it produces, and what it does for the community. Compile a list of a broad range of ideas that reflect the spirit of the company.
Create a basic structure for the song. This can start with a few chords on a guitar or piano or with a specific melody.
Take a vote on what the title of the song should be. The decision should be a democratic one that represents the majority of the company.
Allow each person to have a say in writing the lyrics to the song. The song doesn't have to totally make sense or have the catchiest hook---save that for the jingle. More importantly, the song should capture the essence of the company's ideals and represent equal input from employees at all levels.
Type or write the finished lyrics to the song and distribute them to everyone in the group. Lead the group in the song and encourage everyone to participate. Use the theme song at all company events.
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