Usually, a person will buy a designer item for the following reasons: the superior quality of the material and/or the status that the item's name provides. When it comes to fakes or knock-offs, they often do not fulfil either of these qualities. Knock-offs are cheaper because they are made of cheap material, and a discerning eye will be able to spot that it is not the genuine item, which can be embarrassing. With a TAG Heuer Link watch, it is usually not to difficult to tell whether it is real or fake.
Check the price before anything else. A real TAG Heuer Link Chronograph watch in 18 carat gold will run upward of £1,300, so if it costs significantly less than that, chances are it is fake.
Examine the watch's material. TAG Heuer prides itself on using only the finest materials, so if it seems cheap or flimsy, it is a knock-off.
Check the font used for the date inside the watch. This is the most common place where the real TAG Heuer watches differ from the fake ones. This step is a little bit tricky because there is not one specific font that TAG Heuer uses for all of their watches. The best way to address this problem is to choose the specific Chronograph Link watch you want before you head to the store and examine its date font on the TAG Heuer website. You might even want to print a picture and bring it with you. Compare this to the watch you are shown at the store to see if the font looks the same.
Study the movement of the hands. While the hands of a real TAG Heuer watch move smoothly and almost imperceptibly, the fake versions often skimp on the hands, and the movements will be jerky.
To be sure that you are getting a real TAG Heuer watch, head to an authorised TAG Heuer dealer. If you are in an upscale department store that sells a lot of other designer items, you can feel safe that the TAG Heuer watches are also authentic.