How to Start a Product Design Business

Written by vanessa cross
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How to Start a Product Design Business
Product design agencies create brand recognition and product functionality (product image by Leticia Wilson from Fotolia.com)

Every product on a retailer's shelf has a product design, whether it's good, bad, haphazard or well-planned. Product design is the development of a product's design elements. This includes its physical properties, functionality and its packaging. For instance, when developing a new automobile product, Ford Motor Company consults with its product design professionals for design ideas. A product design company requires a design team that produces creative and innovative design products that also have high-quality functionality. This requires creative design personnel, engineering professionals, account executives and business managers.

Skill level:
Moderately Challenging

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Things you need

  • Office
  • Designer
  • Engineer
  • Account executive
  • Manager

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Instructions

  1. 1

    Complete start-up registration. This includes registering the business with local and state government agencies. It also includes securing a tax identification number (TIN) and opening a bank account in the business's name. Lease an office for the business. Also, develop a professional logo, letterhead, envelops and business cards to develop a professional corporate identity.

  2. 2

    Secure business office space. Office space can make a major impression on prospective clients. Accordingly, ensure that it is professional-looking. Simple is more. The design of the front office space will be an example of the company's design work. Hire a professional, if necessary.

    How to Start a Product Design Business
    Develop a business office design for a product design company. (Office Scene image by Infs from Fotolia.com)
  3. 3

    Find product designers. Product designers develop the "fuzzy front end" concepts for a product. This includes its physical properties, including its container, colour, packaging and labelling designs. For designers, the question is what great experience is the potential end-user seeking from the product. Through its physical properties, designers try to communicate that a product provides the sought-after experience the end-user seeks. Hire a product designer that has both the product design education and experience needed to provide excellent service to the product design clientele.

    How to Start a Product Design Business
    A product designer is involved in developing "fuzzy front end" design concepts. (professional beauty image by Julia Britvich from Fotolia.com)
  4. 4

    Hire product engineers. Engineers ensure that a product's design details do not clash with the functionality of the product. In essence, for engineers, form follows function. Engineers ask what will make the product function more efficiently for consumers. They give advice on and test proposed product designs to ensure reliability, durability and craftsmanship.

    How to Start a Product Design Business
    A product engineer ensures product functionality. (angry engineer with pencil and mechanical drawing image by Andrei Merkulov from Fotolia.com)
  5. 5

    Hire an account executive. The most efficient way to build accounts is with a skilled account executive who focuses on securing clients for the product design company. Recruitment agencies can help find a qualified account executive.

    How to Start a Product Design Business
    Account executives secure business clients. (happy business man image by csaba fikker from Fotolia.com)
  6. 6

    Hire a general manager. Someone will have to manage general accounting, human resources, procurement and general office operations. With the appropriate core skills, the start-up owner may operate as the general manager or in any of the other capacities of this business.

    How to Start a Product Design Business
    Business managers ensure smooth business operations. (professional image by nutech21 from Fotolia.com)

Tips and warnings

  • This article is for informational purposes only and should not be used as a substitute for professional legal or tax advice.

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