Ask Jeeves, renamed Ask.com in 2005, is an online search engine founded in 1996. Ask.com is owned by InterActiveCorp or IAC. The Ask Network consists of Ask.com, Ask Kids, Dictionary.com and Bloglines. Ask.com's advertisements come in two flavours: pay-per-click ads that appear with search results, and corporate display ads on the home page. Corporations wishing to place display ads must contact the vice president of sales at 212-404-1001. Those looking to list pay-per-click advertisements with search results can apply online at Ask.com's website.
- Skill level:
- Moderately Easy
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Things you need
- Computer with Internet connection
Register with Ask.com's Sponsored Listings program. Click on "Advertise" at the bottom of the Ask.com home page. Select "List Your Ad Now". Input an e-mail address and password to continue.
Create your ad. According to Ask.com's Advertising Basics, this is done by writing an ad that promotes your business, and then entering keywords related to the business. When customers search keywords associated with your service or product, the ad will be displayed.
Pay for the ad. Billing details are required to continue the sign-up process. Ads are charged on a pay-per-click system, meaning that the cost to advertise varies depending on how many people click on your ad. The average cost-per-click is listed as 20p, as of July 2010. The site states that "you'll only be charged after a prospective customer clicks on your listing and visits your website."
Wait for your account to activate. Once billing information and the advertisement have been submitted, the account must be activated in order for your advertisement to be displayed. This will happen once the sign up information has been verified.
Tips and warnings
- Consider advertising on multiple search engines to gain exposure to different demographics.
- Consider setting a maximum cost per click.
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