Designing a baseball cap for your team is about promoting the team while creating something that players will want to wear. Some baseball teams have several different logos on hats that are worn on different days or rotated. The designs can be based on the city the team plays in or the team's mascot. Baseball hats have the function of keeping the sun off the players' heads and light out of their eyes. They can also be a great way to generate revenue as fans want hats that look like the ones the players wear.
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Things you need
- Graphic designer or artist
- Baseball hat manufacturer
Design a logo that fits your team's image and defines it in a way that is easy to understand. You want people to look at the hat and immediately know the emblem or symbol. The snake symbol that forms into a D for the Arizona Diamondbacks, or the Baltimore Orioles hat with the oriole on the front are examples of logos that fit the team name.
Determine the colour scheme for your hat. Make sure that the colours match with established team or business colours and fit with the logo. Most companies select the team or business colours for the logo before the logo is even created. Red and blue are effective colours for emblems that have a lot of white. The white tends to stand out. The New York Yankees incorporate this with their navy blue hats and NY logo in white.
You can add writing or other identifying information to the hat. Make sure this fits in with the logo and the colour. Contrast the colours and logo with the words to make sure that the words can be read easily. The B design for the Boston Red Sox or the NY designs used by the Yankees and Mets are types of writing that can be incorporated on a baseball hat. The simple and flowing design of the NY is a way to tell people where the team plays while becoming a unique logo for the team.
Choose a hat style that the people who will be wearing it will find practical and appropriate for the environment. Baseball caps come in several styles, such as fitted, adjustable, flex fit, cotton, mesh material, solid colours and multicoloured. Select a style that draws attention to the logo and brand or team that you are looking to promote.
Pick a manufacturer to make the hat. Some manufacturers will make one single hat. Others require bulk orders. Larger orders will usually reduce the cost of each hat. Select a hat maker who produces good quality products at the most affordable prices based on your specific design and ordering needs. Hat makers can be found on the Internet and most can handle business via fax or e-mail to get designs that can then be made into hats. Some local sporting goods companies have the ability to make baseball hats either in house or have them ordered. Often their relationship with the manufacturer can get the consumer a discount not available online.
Have the hats made with your logo and design. The manufacturing of each hat is an art form. Cotton thread is punched through the material of the hat by a precision sewing machine that can duplicate the logo for the front of the hat. These machines mass-produce hats for on-field use and merchandising, and are industrial grade.
Tips and warnings
- Make the process of logo and design selection a team endeavour. Designing a baseball cap to brand your team or company can be a big deal. You want people to recognise the logo and be willing to purchase your product or cheer your team on to victory.
- Watch for trademark and copyright infringement. Do not use a common logo already used by another team or business. Come up with something or hire someone to design the hat for you that is creative and will be unique to your business or team.
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