Travel brochures play an important role in the success of travel agencies and tour companies, because they help them promote services and reach potential customers more easily. The tour operator's most important marketing tool is the travel brochure, which acts as a surrogate for the actual product on sale. In the case of mass tourism, where travellers are more often than not concerned about holiday type rather than the actual destination, the brochure plays an especially important role. Travel brochures can be expensive to produce, but by using creativity a tour operator or travel agent can create an attractive brochure at a reasonable cost.
Do extensive research about the target market of your company before you begin work on the travel brochure. For example, find the cultural curiosity of your target market, their favourite food and their interests. This research will guide you to make the brochure more informative for the target audience. A good brochure should influence the tourists and compel them to visit your advertised destination. The first page should be striking as it creates the first impression of the entire brochure.
Determine the purpose of your brochure and explain it briefly in your brochure. For example, the purpose of your brochure could be to create awareness about scenic tourist spots that would otherwise be unvisited by tourists or it can give information about a particular city. Remember your main goal is to finalise a sale with the brochure.
Use bold headlines in the brochure, because your target audience will not necessarily read each word in the main copy. Instead, most people will probably skim through the brochure. Headlines and highlights will make your brochure attractive and eye-catching.
Choose attractive photographs of the travel destination for the travel brochure. Add pictures of different activities that tourists can enjoy. Do not forget to include pictures of activities for all ages. For example, if the tourist spot has water sports, such as swimming for kids and scuba diving for adults, include them in the brochure. Make the brochure colourful by adding photographs of scenery, such as mountains, hills and waterfalls.
List the popular destinations tourists will be interested in visiting. Include comprehensive information about these favourite spots. For example, some people might be interested in hiking while others will prefer sunbathing on the beach. Provide information about reaching destinations, whether it is by road or by plane.
Provide a detailed map of the destination, its geographical location, population characteristics, climatic conditions and the language. This will make the brochure informative and help people prepare for the destination in advance.
Include contact information in your travel brochure. Provide mobile contacts as well as landlines to facilitate immediate contact. Make contact details easy to follow and also include email and company website addresses.