One of the most important aspects of running your own business or organisation is to make sure that you have a solid advertising plan that gets you the attention you need. One of the best things you can do to promote yourself is to create a quality bifold brochure that explains who you are, what services or products you offer and the philosophy behind your work. While you could turn to a professional graphics artist to make this brochure for you, if saving money is important, you can use the freeware graphics program GIMP to create the brochure yourself.
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Sketch out your ideas for your brochure using pencil, paper and crayons. Since it will be bifold, you will need to think of the design as being two pages, with the first being the front and back of the brochure and the second being the inner pages. Limit the number of colours used to two or three (except for the text).This is because simpler designs are more visually appealing.
Load any images or photographs you want to use in your brochure onto your computer, either by transferring them from a storage medium like a camera or CD, or by scanning them in. If you choose to scan, use a setting of 600 dots per inch.
Go to GIMP.org and download the latest version of the GIMP application. Install it to your computer.
Open GIMP. Select "File" and click "New." In the new document dialogue enter the size for the document. For example, if you will be printing a wide bifold brochure on standard sized paper, make the document 8 1/2 inches wide and 11 inches high. Name the document "Outer" and click "OK."
Use the "Selection" tools to make selections on the canvas and use the "Paintbucket" tool to fill them with the colours you picked (referencing your sketches).
Select "File" and click "Open." In the dialogue browse to the images you loaded and open them. Then use the "Copy" and "Paste" functions under "Edit" to place them in the "Outer" document. Resize the images and place them where you want them. Using the "Rotate" tool to turn them to a 90-degree angle.
Use the "Text" tool to enter your text, again using the "Rotate" tool to place it correctly.
Repeat steps 4-7 to create an "Inner" document for the inside of the brochure.
Place you brochure paper in your printer and print out fist one side, and then the other side, of your brochure.
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