Let the neighbourhood know there's a new place to get pretty in town or that you've hired enough stylists to find everyone a new look by advertising with flyers. Unlike expensive ad campaigns, flyers are simple publications made from standard copy paper; create them yourself with one of a couple of different computer programs. Fill your appointment books and create a standing room only by making salon flyers to "dye" for.
- Skill level:
Things you need
- Microsoft Publisher
- Adobe Photoshop
- Digital photos
- Microsoft Word
Open Publisher and click the "Flyers" button under the "More Templates" section of the "Available Templates" screen. Scroll through the flyer templates; there is no individual salon flyer, so choose one with a general design similar to the salon's style. Double-click a template or double-click an "All" file folder for more options and double-click a flyer inside. The flyer opens in the Publisher workspace.
Click once on the photo or picture included with the flyer template. Press the "Delete" key to remove it. Click the "Insert" tab and select the "Clip Art" button below the tab. Type a word or phrase such as "salon," "hair style," "hot rollers," "hair dryer," "manicure," "blow dryer" or "beauty" into the "Search for" box. Click "Go," scroll through the results and double-click a graphic or photo to add it to the flyer.
Highlight the placeholder headline on the flyer template. Type over it with the new one, such as "Sandy's Salon -- New in the Neighborhood!"
Highlight and type into the other text boxes on the flyer, filling them with information about salon services and specials. Include contact information such as the salon address, website, phone number, hours of operation and how to make appointments.
Click the "File" tab at the top of the screen. Select "Save As." Give the flyer a name and save it to the computer.
Open Photoshop, click the "File" menu and select "New." Type "SalonFlier" into the "Name" box. Type "8.5" into the "Width" box. Type "11" into the "Height" box. Pull down the dimensions boxes for each and select "inches." Pull down the "Background Contents" menu and select "White." Click the "OK" button and the white Photoshop workspace opens.
Click the "T" icon on the "Tools" palette on the left side of the screen to open the text toolbar at the top of the screen. Select a font, colour and text size for the flyer headline. Click the top of the flyer and type the flyer headline, such as "All Highlights, Half-Off for Seniors."
Click lower on the flyer, change the font appearance, if desired, and type additional flyer information, such as "Bring this flyer in for a 20 per cent discount" or "Now taking appointments on Sunday afternoons!"
Select the "File" menu again. Click "Open." Browse to a photo to use for the flyer, such as a group shot of the stylists. Double-click the image. When it opens in the Photoshop workspace, press and hold down the "Ctrl" key on the keyboard and drag and drop the photo onto the "SalonFlier" box. Resize the photo, if necessary, by pulling down the "Edit" menu, selecting "Transform," clicking "Scale" and shrinking it to fit.
Click the "File" menu, select "Save As" and save the flyer to the computer.
Open Word, which automatically defaults to a flyer-sized 8.5-inch by 11-inch workspace. Type the flyer headline, such as "Sports Style Special -- Men Welcome." Highlight the words and click the "Home" tab at the top of the screen. Change the headline's appearance, such as making the text larger and in a different font using the controls in the "Font" section of the toolbar/ribbon.
Press the "Enter" key to add a couple of lines of space below the headline. Click the "Insert" tab. Select "Picture." Navigate to a salon photo and double-click to add the picture to the flyer. Repeat to add more images.
Press the "Enter" key again to add an extra space. Type the salon information, such as name, address, owner's credentials, specials, discounts, hours of operation, services and how to book appointments. Adjust the text appearance using the "Home" tab's "Font" section.
Give the flyer a coloured background by clicking the "Page Layout" tab. Click the "Page Color" button in the middle of the ribbon/toolbar. Click a small coloured square for the background colour. Skip this step if printing on coloured paper.
Click the "File" tab. Choose "Save As." Type a name for the flyer and save it to the computer.
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