Brochures provide potential clients with a concise overview of your day care program. Include basic information about hours, ages served and fees so that your brochure can serve as a reference for parents comparing potential day care centres. Include information about the curriculum or experiences offered at your day care, as well as a sample of a classroom's daily schedule. Pictures of children and teachers engaged in play highlight daily activities and bring a positive energy to your brochure.
- Skill level:
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Things you need
- Photographs or graphics representing your centre
- Computer software with a brochure template
Select the size and colour of paper you need for the brochure. Select coordinating font styles, sizes and colours. Decide if you will use photographs or clip art images for graphics.
Determine the most cost-effective method of printing your brochures. Decide how your brochures will be distributed.
Identify important information about your centre. Consider your center's location, hours, fees and ages of children served. Include contact information such as the center's phone number, fax number, mailing address, e-mail address and website address.
Use a software program with a brochure template to create the front page of the brochure. Select a large, easy-to-read font. Add the name of your day care centre and contact information. Leave space so you can later add a picture of your day care centre or an image that represents your centre.
Create the inside pages of the brochure. Write a short section titled "About Us" or "Our Mission" that describes the vision of your day care centre. Place this section on the left inside page. Use the remaining inside pages to describe your curriculum, focus on different classrooms or highlight daily experiences children in your care receive. Write short, simple sentences and allow plenty of white space to avoid visual clutter. Leave additional space so you can later add pictures that represent your centre.
Create the flap. Add highlights of your program or curriculum in a list or bullet format. Remember to use short, simple wording. Limit the list to between five and seven items.
Create the back page. Include the important information you identified in Step 1 of the Preparation section, concerning your center's hours, fees and ages of children served.
Select appropriate graphics that reflect the content of each section. Insert the graphics into the brochure where needed. Allow plenty of white space around each image. Use images and white space to break up blocks of text.
Tips and warnings
- Get written permission to include photos of individuals.
- Ask at least three other people to proofread your brochure.
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