How to Develop, Implement & Promote Effective Communication Techniques

Written by zachary fenell
  • Share
  • Tweet
  • Share
  • Pin
  • Email
How to Develop, Implement & Promote Effective Communication Techniques
Effective communication in business relies on choosing appropriate channels for your messages. (communication image by Louise McGilviray from

Business communication, also called organizational communication, plays an important role in the success of a company. The function of business communication includes sharing information and motivating workers. Development, implementation, and promotion of effective communication techniques within an organisation involve understanding communication basics. Communication basics include the concepts of channel (method of communication), encoding (the word choice you use in communicating your message), and decoding (how others interpret your message).

Skill level:
Moderately Challenging

Other People Are Reading

Things you need

  • Company policies
  • Communication channels

Show MoreHide


  1. 1

    Evaluate the situation and define your communication needs. For instance, you will want to establish a communication system so your employees can request days off.

  2. 2

    Create policies to fit your communication needs. For example, to meet the scheduling needs of your employees you can print "Request Off" forms for them to fill out and return to you.

  3. 3

    Promote company policies by publicising them. This might include handing out rules and regulation booklets and hanging up informative posters in your company's break room.

  4. 4

    Offer workers the opportunity to provide you feedback. According to leadership training organisation Mind Tools, feedback creates effective communication by increasing effectiveness and productivity of your organizational communications.

  5. 5

    Evaluate feedback on a regular basis and make any necessary changes to improve your business's communications.

Tips and warnings

  • Select a communication channel which will be most accommodating to your message. Mind Tools recommends written communication for lengthy messages, such as driving directions and major changes to policies.
  • Set-up an online company forum to obtain constructive criticism from your workers. According to Pearson Education, an international resource for business information, a company forum serves as an effective way to gain employee insight.
  • Acceptable communication practices vary by culture. For instance, some cultures tend to be more open to feedback than others. To avoid accidentally offending or disrespecting people of other cultures, familiarise yourself with other cultures. This may include attending cultural sensitivity classes and research.

Don't Miss

  • All types
  • Articles
  • Slideshows
  • Videos
  • Most relevant
  • Most popular
  • Most recent

No articles available

No slideshows available

No videos available

By using the site, you consent to the use of cookies. For more information, please see our Cookie policy.