How to sell shoes online

Written by qyou stoval
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How to sell shoes online
Shoes of different shapes, styles and costs can be sold online. (Hemera Technologies/ Images)

With all of types of shoes and brands on the market, each individual can have a pair of shoes that are unique to their personality and taste. You can find shoes from as little as one dollar up to more than £650. Selling shoes online gives you the opportunity to make a larger profit since you do not have to worry about incurring the cost of renting a space and other expenses with having a physical storefront. You can also offer better pricing to your customers and shoes that your customers may not be able to find their local shoe store.

Skill level:


  1. 1

    Determine your market for the type of shoes you are selling. For example, are you selling shoes like Gucci and Dolce & Gabbana, which may target an upscale, sophisticated audience, or do you want to sell Air Jordans? The type of shoe you will sell determines what website and advertising will be necessary to maximise profit.

  2. 2

    Locate a supplier for your shoes, if you do not have one. Research wholesale suppliers by contacting your local chamber of commerce or visiting sites like or for overseas suppliers for various shoes. Be careful which suppliers you select as they may sell knock-off shoes that are not authentic. Purchase a sample pair of shoes before you choose to do business with the wholesaler to check their quality, authenticity and shipping times.

  3. 3

    Use online auction and consignment sites like eBay, and to sell shoes. Choosing to sell on auction sites allows you to have customers bid on your shoes or purchase them outright at a specific price you set. For each shoe you sell there will be a fee that may be taken out for using the auction site. Selling shoes on auction sites also allows you to determine which shoes are most popular, and you can test your market to see what is the best price for your shoes.

  4. 4

    Create a website using free or paid website templates or by hiring a professional web designer. You can use sites such as or to locate professional web designers around the world to bid on your project. You can also use website templates that allow you to add the images, details and pricing of your shoes (see Resources).

  5. 5

    Advertise your shoes. You can visit forums where people discuss current shoe styles and what types of shoes are coming out. You can also advertise in online magazines. Use social networking sites like MySpace, Facebook and Twitter to advertise any specials or new shoes that are arriving.

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