Owning and operating a roller skating rink can be both profitable and enjoyable. From the music to the food to the skating itself, such facilities can bring pleasure to people of all ages. Keep these steps in mind and you will be well on your way to establishing a successful roller rink business.
- Skill level:
Create a business plan for your roller rink. Include your mission statement, financial plan, marketing strategies, competitor analysis and operational plan. This will serve as a blueprint for your business and help keep you focused and on track. It also will be useful if you plan to seek financing.
Secure a location for your rink. You will either move into an existing roller rink or have to transform a building into a roller rink. Finding a building that has previously served as a roller rink will help you keep your costs down.
Obtain the proper business licenses and permits from your municipality. They are usually available at city hall. Also research insurance options. You will need both property and liability insurance to protect you if someone gets injured while skating at your rink.
Find a supplier for benches, lockers, roller blades, a PA system, cash registers and any other equipment you will need to start up. Contact non-competing roller rinks in other areas and find out what vendors they use. If you will be serving food, research food and drink vendors online or in your local Yellow Pages.
Hire your employees. You will need general counter staff, cleaners, security, a DJ and possibly skating instructors if you plan to offer lessons.
Promote your roller rink. Try to get the sign up before you open to generate interest. Mail out flyers in your geographical area with coupons. Consider having a grand opening event and invite the local press and politicians. Create theme nights such as couples, senior, family, and teens and promote them on a web site.
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