How to Become a Nike Distributor

Written by jillian mccoy
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How to Become a Nike Distributor
(shoes for sale image by Ramona smiers from

Nike is one of the world's most popular sporting goods companies. If you run a small business devoted to the sporting life, offering products from high-profile companies like Nike can help your business grow. Before you can legally sell their products, you'll need to become a Nike distributor. Nike receives a large number of requests for distribution accounts. To improve your chances of being accepted, be sure your business has what it takes to support a hot property like Nike sneakers and sporting goods. When you're ready to apply, request an application packet by e-mail.

Skill level:
Moderately Challenging


  1. 1

    Compose an e-mail addressed to, announcing your interest in becoming a Nike distributor. Avoid applying prior to your business' launch; your retail business should already be operating at the time of application.

  2. 2

    Include the following contact information in your e-mail: Your company's name Name of the customer contact person at your company Your business e-mail address (or e-mail address of appropriate contact person) Company mailing address

  3. 3

    Wait seven to 10 business days to receive your application packet from Nike. Read and fill out application documents, then return to Nike as specified. Expect to wait up to a few weeks to be notified of your account status.

  4. 4

    Make sure your business is mature enough to support their products; this will improve your chances of being accepted as a Nike distributor. Having multiple brick-and-mortar stores from which you operate, or securing distribution accounts with other high-profile companies within your product niche will improve how your business looks "on paper". Remember that Nike is a business just like yours, they will ultimately choose whether to allow you to distribute their products based on how potentially beneficial your business is to them.

Tips and warnings

  • Nike asks for the same information for both domestic and international distribution account application requests. Since company policies are subject to change, be sure to announce in your e-mail whether you plan to sell Nike products in the United States or internationally.
  • Do not advertise Nike products before you have been approved to sell them.
  • Note that application does not guarantee acceptance.
  • If your business is just starting out, be prepared for rejection. Remember that Nike is also a business, and will prefer to do business where it will benefit them most.

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