A well thought-out and executed marketing brochure is the single best device you have to aid in the marketing of your property. Short of a website, virtual tour and open house, a brochure is the best way to communicate what your property has to offer a prospective buyer. There are companies that will create the brochure for you, including photography, virtual tours and websites, depending on what package you select. However, you can also create professional marketing materials on your own by following these simple steps.
- Skill level:
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Things you need
- Digital camera
- Colour/laser printer
- Scanner or digital camera that plugs into your computer
- Glossy paper or brochure template
Take digital pictures of the most impressive aspects of your home; the huge family room, garden window in the kitchen, master suite, foyer or deck with hot tub. Remember, pictures sell! Scan your images into your computer so you can customise and print beautiful full-colour brochures. Continually update your brochure while the property is on the market. If your brochure was done in the winter, update with spring photos.
Select a brochure template. Many online companies offer free professional-looking templates that you can easily work with in Microsoft Word or Publisher and then print yourself. Or, you can create your own design on your computer. There is also a plethora of free, low-cost or pricey resources, templates, printers, designs and more to help you create enticing brochures that let the world know your property is for sale.
Add photos. Some templates come with an area for digital images. To add your art, first select and delete any sample text or photo in the box. Then go to the "Insert" menu and select "Picture." Choose "From File," then browse your files to find your property photos. Follow instructions for photo and image editing before inserting the image in Microsoft Word. Remember to replace the sample text in the brochure with your own text, and proofread. Editing your work keeps you from making costly mistakes.
Choose complementary colours for the brochure that accent and highlight the photographs you have selected. Limit the number of colours you use to three or fewer.
Create a mock brochure on a piece of paper, and decide where the photos and wording will go. Have a catchy heading or title such as Summer Oasis, Waterfront Cabin or Close to Schools. Choose your title based on your home's strongest selling point.
Select the right paper. Your paper will have a major impact on the look of your final brochure. Use a high-quality, glossy paper that allows the colours and pictures to shine. Print a proof on plain paper. Make sure your picture placement and colour are as you intended. Save the expensive brochure paper for the final printing.
Tips and warnings
- Remember, no amount of elaborate description, no matter how well written, will convey the splendour of a real estate property to a potential buyer like a well chosen and perfectly placed photograph.
- To catch typos, read the text and headlines out loud. Have someone else read it and look for errors and phrases that could be clumsy or confusing.
- You can always use a professional designer and printing company.
- A brochure with typos and bad grammar will invite low offers and diminish your desired results.
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