In the world of shopping, few things are more disappointing than spending money on a coveted Burberry scarf only to discover that it is a fake. The counterfeit goods industry has exploded in recent years, and it is growing slicker, according to Dana Thomas’ 2006 book, "Deluxe: How Luxury Lost its Luster." Next time you go shopping for a Burberry scarf, take steps to ensure that you get the real thing and not a rip-off.
Research Burberry scarves and familiarise yourself with the look and feel of the brand. Examine your friends’ scarves and peruse Burberry scarves offered by reputable retailers. The more familiar you become with authentic Burberry scarves, the less likely you will be fooled into buying a fake.
Log onto the Authentics Foundation website for information about spotting fake luxury goods, including Burberry.
Examine the pattern and read the label. Authentic Burberry scarves are perfectly symmetrical from one end to the other with labels that read “London.” If the tag indicates that the scarf was made anywhere else, it is a fake.
Feel the material. Burberry uses pure silk and cashmere to create its scarves--materials that have a distinct feel. Run your hand over the scarf. Although counterfeiters may label knock-off scarves as pure cashmere, wool or silk, they will not have the soft, smooth texture of real Burberry.
Examine the price. Burberry scarves range in price from £162 to more than £325. If an offer sounds too good to be true, it probably is. Vintage Burberry scarves may cost a bit less, but authentic Burberry scarves would never be offered at rock-bottom prices, even if pre-owned.
Go to a luxury retailer and take a look at the real thing. Usually a quick comparison between your own scarf and the scarf in the store will give you a good idea of its authenticity. If you still cannot tell, consult a sales associate. Although some sales associates may be reluctant to authenticate your scarf, most are typically happy to assist.
Purchase Burberry scarves from official Burberry stores or from reliable retailers. Avoid purchasing Burberry scarves from eBay or other Internet outlets. For every story of a discounted designer find on the web, there are 10 more about being hoodwinked into buying fakes.
If you purchase a fake Burberry scarf from eBay, you may be stuck with it. Often eBay sellers who offer counterfeit goods do not give refunds, despite promises to do so.