Inserting a GIF (graphics interchange format) animation into an e-mail requires a very similar process to inserting a static image into an e-mail. Just like with a static image, the type of e-mail you plan to send should dictate how you insert the animated image into your e-mail. The appropriate steps to take depend upon whether you want to send a personal e-mail to a friend or a mass marketing e-mail to a list of e-mail subscribers.
Locate or create the animated GIF you wish to use in your e-mail. Make sure that you have permission to download and use any animated GIF that you locate online. Create your own animated GIF using photo editing software like Photoshop if you do not have permission to use an existing animated GIF.
Save the animated GIF to your hard drive or local network. Give the file a name you will easily recognise, since you will have to navigate to it again.
Click where you want the image to appear in your e-mail message and using the "Insert" or equivalent command in your e-mail client. Look for an "Insert Image" icon or "Insert" link in your e-mail menu.
Navigate to and select the animated GIF file on your hard drive or local network. Click "OK" or the equivalent button, once you have selected your file. Verify that the animated GIF now appears in your message.
Send a test message to yourself to verify that the animated GIF appears in the email you receive before you send it to the intended recipient. Take note that Outlook 2007 does not support animated GIF files.
Purchase or create the animated GIF you wish to use in your e-mail marketing campaign. Make sure that you have the right to distribute the image in marketing materials, if you purchased the image online.
Upload the animated GIF to your server. Save the GIF in the same location that you typically use to store images for your e-mail marketing campaigns. Take note of the full URL for the image that you have now hosted on your web server.
Insert the source code for the animated GIF into the HTML version of your e-mail marketing message just like you would for a static image. Use the "img src" HTML code to reference the full URL for the hosted image.
Test your full HTML and text versions of your e-mail marketing campaign. Verify that the animated GIF appears and functions correctly in your test HTML message before you send the campaign to your subscribers. Take note that Outlook 2007 does not support animated GIFs.