How to Price Handmade Greeting Cards

Written by kylie keeler
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How to Price Handmade Greeting Cards
(Hemera Technologies/ Images)

Creating and selling your handmade greeting cards allows you to make your artwork while making profit. Calculating your costs and pricing your greeting cards properly will ensure that you make a profit so you are able to continue making and selling your cards. While it might seem that you’re overpricing at first when you see that your cards are pricier than those at chain gift shops, you must take into account the craftsmanship and supplies that were required to make your greeting cards eye-catching and unique.

Skill level:


  1. 1

    Calculate the total spent on supplies used to make your cards. Include everything needed to create your cards--from paper to ink.

  2. 2

    Determine how long it takes you to make each card. Include tasks such as scoring the card, any artwork created or packaging the cards.

  3. 3

    Determine your hourly wage. Once you have determined how much your supplies cost, consider how much time it takes to make the item as well as the time spent marketing and shipping the item.

  4. 4

    Investigate others’ rates by price comparison-shopping. Take note of the materials used and how much the crafter is charging for the cards. If possible, check shipping and handling rates to gauge whether the crafter is incorporating some of his handling and shipping costs into the base rate of the card.

  5. 5

    Price stock that is hard to move by discounting the cards. If you have a design that is simply not selling, cut the price slightly to see if this helps the card move. Decrease the price gradually so you don’t find yourself wondering if the card would have sold for slightly higher before you start cutting the price dramatically.

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