Bare Escentuals easily sells on its reputation as an all-natural, high-quality make-up that becomes more popular every day. The products are exclusively distributed to full-service spas and salons in the US through the company's wholesale division, and as the bareMinerals brand to Boots, Debenhams and other department stores in the UK.
To begin the process, you'll need to contact the Bare Escentuals wholesale division. You can get in touch with them by calling customer service at 0800 652 3362. Explain that you are thinking of adding products from their lines to your retail product line. The company will then direct you to someone that will discuss the details of becoming a Bare Escentuals distributor.
Discuss all of the wholesale details to determine if Bare Escentuals will be the right supplier for your spa or salon. Do your homework beforehand and have a rough idea about what Bare Escentuals products and lines you'd like to offer. What is the wholesale cost of the specific products you'd like to offer to your clients and does it allow for your own profit? When there are sales promotions internally at Bare Escentuals, will they reflect in pricing at your business? Make sure that this is a profit-worthy investment for your business' future.
Once you have decided to become a Bare Escentuals distributor, you must announce that are now carrying the popular brand. Place Bare Escentuals products prominently in showcases or window displays, letting customers know that they can buy the product directly from you. Also, word-of-mouth travels far, so be sure to let clients know about the products you now offer.
Bare Escentuals has enough popularity to carry its own name. You would be surprised how many new clients you could add if you were to advertise through local media outlets announcing that you are now carrying the line of make-up.
Things you need
- An established salon or spa