As with luxury bags, luxury watch brands such as Movado are copied and sold illegally. Movado watches are popular among both men and women, but sellers of replica watches hurt the brand by providing the buyer with poor craftsmanship. Dealers know what genuine Movado watches look like, and they are familiar with the watch model names and numbering system. While you can take your watch to a dealer to closely inspect its authenticity, you, too, can learn how to tell if your Movado watch is fake by noting a few details.
Check the material the watch is made of. Replica watches are made of aluminium, and they don't have the same heavy weight of an authentic Movado. Movado watches should feel like quality, solid pieces. True Movado watches are made of stainless steel.
Observe the movement of the watch. The movement of the second hand should not be erratic or shaky. It should look smooth as it travels across the face of the watch.
Look closely for scratches on the glass face. Movado watches are scratch resistant, so any imperfection on the face is a telling sign that it's fake. Hold the face to the light and observe if it gleams like a genuine watch. If it's dull or cloudy, it's not authentic. Also, look for the inscription "Swiss Movado Made" to make sure it's authentic.
Feel the links and the clasp on the watch. Clasps should feel solid, and the links should be joined together by screws. Gently pull on the clasps and check for any loose pins. If the clasps feel fragile, it's probably fake.
Learn more about the feel and look of genuine Movado watches. Such familiarity will allow you to tell instantly the difference between a real and a fake. Visit a nearby Movado dealer to try on a few pieces, and read more about the history of the company and how they make these watches.