How to Tell If it Is a Real Gucci?

Written by kay ireland
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Gucci is a high-end luxury brand in high demand for both women and men. Unfortunately, because of how desirable Gucci merchandise is, replica and fake Gucci merchandise claiming to be the real thing can be found on online auction sites, through private sellers and even on retail shelves. The best way to protect yourself from falling into the trap of a counterfeit Gucci product is to know how to tell if it is a real Gucci. Looking for small details and quality points can help you recognise the real deal.

Skill level:


  1. 1

    Ask the seller for the Gucci Controlatto Card. All Gucci merchandise is sold with a small white card that has identification numbers listed on it in gold or silver. Without this card, you cannot be guaranteed that it's real. Replica sellers will print their own Controllato Cards to make fake's seem real, but a real card is embossed, with indented lettering.

  2. 2

    Consider the packaging. Things like handbags, wallets and sunglasses will come in a fabric, branded dust bag. If the dust bag is mesh, or if the product doesn't come with a dust bag at all, it's a fake. A real Gucci item comes in a brown silk bag, with the Gucci signature double "G" on the fabric.

  3. 3

    Examine the pattern and the logo carefully. Note that the real lettering on a real Gucci item is all in capital letters, with evenly spaced letters that are all the same size. Make sure that the double "G" pattern is clear letters. Some replica makers link together "C"s or "E"s to trick the buyer into thinking it is a real Gucci pattern.

  4. 4

    Look at the item for general quality. A Gucci item is expensive because much care, effort and quality goes into the making of just one piece of fashion. Unravelled threads, broken zippers or unmatched, discoloured fabric are indicative of a fake. A real Gucci item will be made with the utmost quality, for the best possible product.

  5. 5

    Ask for the price. Real Gucci is rarely sold for any amount less than 30 per cent off the original retail price because it is in such high demand. A real Gucci item is expensive, so if you find an item that is priced suspiciously low, trust your instinct. If it seems too good of a deal to be true, it most likely is.

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