Most of us would like to think of ourselves as educated consumers. When it comes to making purchases, we enjoy knowing that our money is well spent. Unfortunately, when it comes to buying luxury items, intelligent buyers can be easily scammed by imitations of popular brands. One of the main reasons for this is that we may seldom buy high-end products for ourselves, choosing to save our hard-earned cash for a special occasion. This can leave us vulnerable because we may not be familiar with the finer details of the latest version of our desired item. A few simple points can help you protect yourself from dishonest merchandisers.
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Check the quality of workmanship. All metalwork should be uniform and even, stitches should be even and tight, and the zippers and fasteners should be well made. If the stitching unravels, the handles come apart, or similar mishaps occur, this should raise a red flag that the bag is not genuine. The interior should not disintegrate with normal use.
Look at the quality of materials. If your bag is supposed to be made of an organic material, like leather or suede, make sure that the material doesn't rub away with normal friction. This is a sign that an alternative material was used. Real leather has subtle, natural variations like any other organic material. A surface that repeats the same pattern all over is usually unnatural and machine-made.
Observe the price. Be suspicious if the handbag offers too much of a good deal. You could expect to pay over £650 for a genuine Dolce & Gabbana bag, but rarely less than £260. Although wholesale prices do exist on real designer items, these prices would never plunge as low as £16 to £65. Costs that are this low are an indication that the bag is not real.
Check for colour coordination. A genuine designer handbag has fabrics and threads that match well. If the colour choices seem awkward or clash in an obvious way, this may mean that a deceptive manufacturer may have substituted the same generic colours to be used for a variety of imitation handbags.
Study the logo. Designers are fiercely proud of their logo. The font will never vary. The logo of a D&G handbag should be clearly visible in several areas of the item. It will always be spelt correctly on the genuine product. It will be well secured or solidly stitched wherever it appears. Logos that fade, tarnish, come apart or fall off are never hallmarks of a quality item.
Tips and warnings
- Place the handbag on a flat, even surface. If it can stand up on its own, it may be genuine. If it falls over, the lack of interior reinforcement may mean that it is a fake.
- Look inside the handbag. Dolce & Gabbana now includes PIN numbers to authenticate each purse that it issues. Go to the designer's official website and enter the number. If it cannot be tracked, the purse is not genuine.
- If you do choose to purchase an imitation Dolce you could find your money wasted when you are forced to purchase a replacement handbag if the fake one quickly falls apart.
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