How To

How to Create Email Sales Broadcasts

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By Jimmy Boyd, eHow Contributing Writer

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Web businesses that build e-mail lists can send sales broadcasts to the list at any time. E-mail broadcasts have the advantage of being cheaper than traditional mailing lists because they do not require postage or printing costs. The e-mail marketer just needs a way to automatically manage the database and broadcast mailings. Online companies provide this service. Even an e-mail marketer without technical skills can create e-mail broadcasts in a matter of minutes by using these e-mail management services.

Difficulty: Moderately Easy

Instructions

Step 1

Register with the Aweber Communications autoresponder company. (See Reference 1.) Complete the order form and proceed to the account home page.
Step 2

Click on the "Broadcast" link in the "Messages" menu. (See Reference 2.) Clicking the "Create Broadcast Message" button will open up the page used to create the sales broadcast.
Step 3

Write a subject line for the broadcast. This subject line works just like any other e-mail. It will appear as the e-mail subject in the subscriber's e-mail in-box. Choose a subject that is relevant to the sales campaign and enticing enough to get people to open the e-mail. Otherwise, the subscriber will never see the sales message.
Step 4

Write the sales-broadcast message. Use the HTML editor to create HTML e-mail messages or the plain-text editor for plain-text e-mail broadcasts. Users can create an HTML message by choosing a template to the right of the HTML editor. Replace the sample text of the template in the HTML editor. Just type in the message the same way as writing a normal e-mail if using the plain-text editor.
Step 5

Create hyperlinks to the sales page for the product being promoted with this broadcast. Those using the HTML editor need to highlight the text for the link. Click on the hyperlink symbol at the top, and enter the Web site address in the "URL:" window of the pop-up box. (See Reference 3.) Those using the plain-text e-mail editor create links by entering the full Web site address of the sales page. Here is an example:

http://www.yourwebsitenamehere.com
Step 6

Schedule the message for broadcast. Choose to send the message immediately or set a future date. Test the message with the "test" button and finalize the schedule by clicking the "Queue Now" button. The message will then go out automatically at the scheduled time.

Tips & Warnings

Run limited-time discount offers or provide special bonuses to increase sales.
Use opt-in forms on a Web site to gather subscribers. Aweber provides these forms for each account. The subscriber enters a name and e-mail and automatically subscribes to the list.
Do not forget to monitor messages from subscribers after sending a broadcast. Many subscribers ask to be removed. Remove them from the e-mail list to avoid spam complaints.