How to write a post event report

Written by jessica cook
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A post-event report is more than a summary of an event. Instead, it analyses the effectiveness of each element of an event. In business, post-event reports can help a company determine how well an event proceeded and whether or not to hold similar events in the future. Writing a quality post-event report requires careful consideration and fact-based reporting.

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    Consider the event's purpose first. Then consider whether or not the event met that purpose. If it was a marketing event, it should have introduced new customers to a product or service. If it was a charity event, it should have raised awareness or funds for an organisation. If it was a training event, then the employees should have learnt new information to make them perform better at work. In your report, focus on the event's effectiveness in accomplishing its purpose. If the event was ineffective, explain why you think that was and what could be changed for the future to improve this condition.

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    Evaluate all of the elements. If your event had several parts, do not focus on only the best and worst parts; consider all aspects of the day. Include your reflections on the speakers, materials and scheduling. If lunch or refreshments were served, include an evaluation of those items, too. An event is no better than the sum of its parts, so each part must be evaluated in a post-event report.

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    Get feedback from others. If you were in charge of the event, ask for feedback from the people you created it for. If it was an employee training seminar, ask the employees to tell you what they learnt. If it was intended to be an entertaining event, ask guests to fill out a survey about how much fun they had (or didn't have). You have to know how well your event reached its target audience in order to evaluate it fully.

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    Include both pros and cons. Some parts of your event may have went very well--perhaps the banquet hall you rented was reasonably priced and included appropriate furnishings and appetizing refreshments. Other parts, however, may have not gone well--maybe the keynote speaker turned up late and shortened his speech by fifteen minutes, leaving you with time to fill. Include commentary about the good and the bad so that your company can strive to repeat the good and change the bad for the future events they hold.

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