When running a business, it is necessary to identify your target market. Before you start sending messages to the public about your product or services, think about who will be receiving your messages. Once you identify your target market, you will be able to address your marketing campaign directly to them. In order to find your target audience, it will help to create a customer profile.
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Think about who would be interested in your product or services. Ask yourself why that person would make a purchase from you. For example, if you are selling real estate, you might decide that young professional couples who are buying their first home are going to be your target market.
Once you have identified a particular group of people, create a more detailed profile of the people within that group. Using a spreadsheet or an outline, chart where they live, and what their estimated household income is.
Include what their hobbies and interests might be, and think about what concerns this group might have. Consider how your business could help answer their concerns and fulfill their needs. Be as specific as possible.
Now that you have created a customer profile, go where they go. Find out which Web sites they visit, which magazines they read, what phrase they might search for on the Internet when they are looking for information. That is where you need to advertise.
Tips and warnings
- Create more than one group; you may have more than one target audience. You can create different marketing campaigns for each one.
- Do not assume that the more people you reach the better. Narrowing in on a particular group and speaking directly to them will likely produce better results than sending out a general message to the general public.
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