How to show appreciation for outstanding customer service

Written by michele starkey
  • Share
  • Tweet
  • Share
  • Email

Customer service happens any time the clerk in the convenience store, the cashier at the grocery store or the person on the other end of the telephone line helps you find something or resolve a problem. Providing outstanding customer service on a consistent basis can be challenging when employees are dealing with an inconsistent public audience. Not all customers are easily satisfied, and many can be demanding and rude. Showing appreciation for outstanding customer service reinforces a helpful employee's willingness to stay helpful.

Skill level:

Other People Are Reading

Things you need

  • Paper and pen to write thank-you notes
  • Names of store owners, managers and supervisors of the employee involved
  • E-mail address or street address of the employee's supervisors

Show MoreHide


  1. 1

    Write a note. Managers are busy with the business at hand, but a letter of thanks about an employee will get their attention immediately. It might be posted on the employee bulletin board, passed around the office and, in some cases, used as a presentation tool in recognising the employee who provided the outstanding customer service. This encourages other employees to raise their own level of customer support.

  2. 2

    Give thanks. Too often we are quick to complain but hesitant to praise the level of customer service we receive every day. When you communicate your appreciation to the employee, it could have an impact on the rest of her day as she continues to face the public. Giving thanks is an instant positive feedback tool.

  3. 3

    Spread the good news. Let others know where you received excellent customer service, and they will probably patronise that business or service. Many business owners have built their businesses on such referrals.

  4. 4

    Return often. Make it a point to return to the business, place or site where the employee offered the outstanding customer service. Remember the employee's name and use it when greeting him. Chances are he will never forget your appreciation.

Tips and warnings

  • Jot down the customer service experiences you encounter every day. If one individual stood out among the rest, write a note of thanks immediately and include a copy for her manager.
  • Rewarding the level of customer service that you receive will increase the likelihood that it will continue in the future.

Don't Miss


  • All types
  • Articles
  • Slideshows
  • Videos
  • Most relevant
  • Most popular
  • Most recent

No articles available

No slideshows available

No videos available

By using the site, you consent to the use of cookies. For more information, please see our Cookie policy.