There are a few different routes one can go to become a model booker. Established model bookers came into the profession through a variety of paths because the job does not necessarily require a formal education.
- Skill level:
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Things you need
- Internet access
- Business cards
- Industry periodical subscriptions
- Portfolio photographer, clothing and equipment
Find your way into the industry. One way to do this is to go to a college or trade school that has a program for Fashion Business. This route provides opportunities for internships, which is an invaluable asset for networking and learning firsthand about the industry.
Make contacts in the industry, either as a means to get the job or to enhance your resources once you land it. Print up business cards and go to work for photographers or modelling agencies, as a production assistant for Fashion Week or anything else that will increase your exposure to the fashion world.
Research agencies in your area, what type of models they represent and trends in the fashion arena. Many agencies have information about job openings on their web sites or in trade publications.
Decide which agencies you would like to work for. Consider if you want to work representing print, runway or film models or a combination of these. You could also specialise further, such as representing only hand models, models of one gender or alternative models.
Contact those agencies through their method of choice, which is usually e-mail.
Practice scouting potential models. Develop an eye for those who will make a successful model and learn what separates an attractive person from an easy-going, hardworking professional.
Work on patience, tact and negotiation techniques. These will all come in handy when you will be booking and communicating with models, fashion professionals and other agents.
Get to know the existing clientele once you find a position and begin to cultivate more models. Arrange a test-run fashion shoot with a photographer when you discover someone you'd like to work with the agency.
Select the best photos from the fashion shoot and coordinate with the model and other agency employees which pictures will go in the new model's portfolio and if any other shoots need to occur. Remember that the portfolio should showcase various looks the model can achieve.
Send your model out on calls and "look-sees" with clients that come in through the agency, carefully matching models with jobs they would excel in.
Getting the Job
Ensure the model is completely informed about the job once they book an assignment. Maintain contact with the shooting team and the model the morning of the shoot.
Thank the client for considering or using your client.
Follow the same steps to go about booking the next model.
Sealing the Deal
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