Owning a nightclub can be a fun, glamorous career. However, it takes work and planning to turn an idea for a nightclub into a successful business venture. Making a nightclub takes time, thought and a considerable amount of money.
- Skill level:
Things you need
- At least £48,750
- Liquor license
Choose a good location and a building. Typically, nightclubs are in cities' downtowns. You can also choose a location near a college campus. Ensure your building is large enough to comfortably support a crowd. Remember that you cannot exceed maximum occupancy under any circumstances.
Make a budget of start-up expenses. Account for paying your bartending staff, bouncers, security and promotional staff. Plan for advertising and marketing, public relations, licenses and permits, and technical equipment. A good figure to start with is £48,750.
Choose a niche for your nightclub. You may want a dance club, an old-school disco club, a club for patrons 25 years and older, 35 years or older, a hip-hop club or one that features reggae music. Study the demographics of your area to determine which niche will be successful.
Get a health department inspection if you plan to serve food at your club. A fire marshal inspection to ensure the building is safe is another requirement. The fire marshal will also let you know your club's maximum occupancy. He will also advise you of building changes required to bring it up to code.
Obtain a liquor license. In some cities, this can cost you more than £6,500. The license is required if you sell alcoholic beverages, but most of your profits will come from the sale of alcohol. All of your bartenders and waiters must have alcohol-serving permits.
Get a design to transform your building into a nightclub suited for your target market. Atmosphere is important to the success of a nightclub, so don't neglect this aspect of planning.
Put together a marketing plan and promotional staff to get the word out about your club. Radio ads are great ways to advertise the parties and events you're holding, especially ladies' nights and musical performances. You can also hire a team of college students to pass out flyers on campus, at other nightclubs or at strip clubs.
Tips and warnings
- Insurance is a must. The amount you will need depends on your location and the size of your building.
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