Promoting your beauty salon is important for getting your name out in the public. There are many promotional gifts you can use that can get people interested in your salon. These gifts don't cost a lot and keep the name of your salon fresh in the minds of potential clients. Hand these out at a promotional event, advertise them or even send them in the mail.
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Expensive shampoos are often outside the range of many of your guests' budgets. However, shampoo samples can potentially get them interested in purchasing the product or even get them interested in your salon. Promotional shampoo samples can be ordered from most shampoo companies. Staple the samples to a postcard advertisement that includes the name, location, number and any specialities of your salon. Mail these to residents in your community. Use addresses from current customers and mail samples as an appreciation gift. You can also pick addresses out of the phone book at random to find new customers. Mail as many promotions as you can afford.
Gift cards for free services are a simple promotional gift. Design and print out gift cards using design software or have your cards designed by a business card company. Limit the cards you give out to what you can afford because you don't want to lose money giving out free services. Mail them to people picked randomly out of a phone book to interest those who may not have heard of your salon. You can also hold a gift card contest. Each time a guest comes to your salon, place her name in a "draw box." Pull one winner at the end of every month.
Beauty baskets are promotional gifts that work best as "thank-you" promotional gifts. Fill a basket with small samples of your various beauty products as well as a few low-value gift cards. Make these baskets for guests who have attended your salon multiple times. These baskets will make your guests feel valued as well as spread word-of-mouth promotion. These guests are likely to tell their friends about the gift baskets, piquing the interest of their friends.
Small manicure kits are another way to promote your beauty salon. Make these kits using items you have bought in bulk. Bulk items are much cheaper to buy than buying separate manicure kits. Make about 10 or 15 of these kits. Use these as prizes in a drawing. Every time a guest comes to your salon, she can write her name on a slip of paper and slide it in the drawing box. After the contest is over, draw names to give out the manicure kits.
Hairstyle books are perfect gifts to promote your salon. Make these books on your own, using hairstyles created at your salon. Use design software, such as Photoshop or Microsoft Paint, to design the books. Print these out and staple them together. Mail them to people in your city. Advertise them as free style guides. These gifts serve the double purpose of a style-guide gift and as well as a photographic promotion of your salon's work.
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