Starting a grass cutting business is easy, healthy and profitable. With a lawnmower, a weed whip, a rake, a truck, a blower, a broom, a few squares of burlap, a lot of legwork and a little bit of money, nearly anyone can start a lawn care service.
Do Some Research
Look for areas of town where the median age is 55 or older. More often than not, younger working men tend to mow their own yards and would be embarrassed to have anyone mow their yard for them. By about age 55, however, there is a large enough population of men with health concerns to sustain a lawn care business. Affluent areas tend to have larger yards that typically pay less per square foot for lawn care than areas with a more middle-of-the-road income. Higher population densities also mean less driving and more mowing. Another part of your research will be finding out what people are paying for service so that you can price accordingly. Always price a little higher than your competitors and never apologise for it. Instead, let your professionalism sell the deal. Contrary to popular opinion, when it comes down to selling the deal, money is not the first consideration.
Prepare Your Flier
Your flyer will be of utmost importance in starting your lawn care business. Avoid the pitfalls of offering too much. The secret to success in the lawn care business is the same as any other: K.I.S.S. (Keep it Simple Stupid). Typically, homeowners in your target demographic think they can do all of the weeding, trimming, pruning and such, but feel they just need a little help with the lawn. You don't need to put anything on your flyer other than lawn service for them to assume you know how to do the rest. If they need the rest, they will not hesitate to ask, but they may hesitate to call if they think you are trying to take all of their work from them. Ageing is a process of losing. Allow your clients to come to you for anything other than lawn care, and you will do well. Your flyer should be clean, professional and list the very basics of lawn care.
Now the Footwork
Now it's time to knock on doors. Never hire this part out. Only leave flyers on homes where no one is home. The uniform for a lawn care professional is important. Make sure you are wearing shorts or jeans, and a polo shirt is more attractive than a T-shirt. If you must wear a hat, then choose a baseball cap over a wide-brimmed hat of any sort. Make sure your beard is either well groomed or non-existent. Like it or not, for this age group, if possible, tattoos and piercings should be hidden. Ladies starting such a service, avoid wearing short shorts or low-cut tops. To be treated like a professional, act like a professional. Never call anyone "sir" or "ma'am." Speak loudly, slowly and clearly and treat everyone as your equal. State your business as you hand them a flyer. NEVER walk on their lawn unless you are being given a tour of the yard. Use the sidewalk. No exceptions.
Ask everybody you talk to for referrals, names where possible. Once you have a few clients, make sure you continue to make the rounds with flyers every two to three months in the areas where you already mow. You never know when that illness or trip abroad is going to result in the need for your services. Don't count on the neighbours to keep your flyer. Give them new copies on a regular basis. You may even want to invest in some refrigerator magnets. No other advertising specialities will serve you as well. Learn to strike up friendly, non-sales oriented conversations with whoever happens to be walking by when your equipment is off. Every conversation holds potential. State the truth if asked about what you are doing, but resist the urge to sell. Most people hate to be "sold." Keep that in mind.
Start a Facebook Network
Start a Facebook page and invite any of your clients or prospects who are interested in being kept abreast of your activities. On a weekly or monthly basis, send "fans" an update on your life, your business and a helpful hint for some aspect of the garden or gardening for the DIY homeowner. This not only establishes you as an expert, but also keeps your clients loyal. Anytime they say something on your wall, their friends will see what they are up to, giving you greater exposure. This is a must for the modern lawn care professional.