How to sell limited-edition prints

Written by carl hose
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Limited-edition prints of popular artwork provides a good balance of income potential for the artist and collectibility for art collectors. Limited-edition prints do not fetch as a high a price as an original one-of-a-kind piece, but they do bring in more money than pieces done in a large print run because, as the name suggests, there are a limited number of the prints available. Learn how to market your art in limited-edition prints that will increase both your visibility in art circles and your revenue.

Skill level:
Moderate

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Instructions

  1. 1

    Secure a web host for a website. An Internet presence is one of the most important things you can have as an artist. This will ensure your work is seen by the largest number of potential buyers as possible. Look for a web host that provides easy-to-use shopping trolley and online payment options. Make sure there is ample storage space for the high-quality images your art website will display.

  2. 2

    Design your website with online tools provided by your web host. You won't need any special web design experience or knowledge to make your website look great. It's an art web site, so you want to showcase your work and let it do the talking for you. The front page of your website should be a brief bio about you, telling a little about your artistic inspiration, how you came to work as an artist, and what mediums you prefer to work in. Include a simple navigational menu that will take visitors to your galleries by medium, such as paintings, sketches and sculptures.

  3. 3

    Make each page a convenient gallery of thumbnails for a clean look. Make the thumbnails link to a larger photo of the art piece with pricing information as well as a brief description. Web hosts often provide templates for creating easy galleries.

  4. 4

    Ensure that each print is numbered and comes with a certificate of authenticity. You can create your certificates on your computer using word-processing software and blank printable certificates from an office supply store.

Tips and warnings

  • You could also consider Etsy or other online art galleries as a way to sell your limited-edition prints (see Resources).

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