Selling your handmade jewellery can be a satisfying and financially rewarding pursuit, but it isn't easy to promote your goods without a superior catalogue. Even if your sales are good at art shows and craft fairs, a jewellery catalogue continues to sell your products 24 hours a day. Buyers peruse your jewellery and frequently buy matching products (like earring and necklace combinations) after your display is taken down. If you are ready to grow your business with an effective catalogue, here is how to put it together.
- Skill level:
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Things you need
- Sample jewellery catalogues for reference
- Digital images of your jewellery
- Descriptions of jewellery
- Microsoft Word or other desktop publishing software
Take photos. Photos are what sell your stock, so take great images of your jewellery or have them taken by a professional. Look at other jewellery catalogues to get an idea on how to display your jewellery for photos and copy setups. For example, you may want to photograph earrings by hanging them in a tree and doing a close-up shot. Necklaces can be draped over vintage books or laying upon sand.
Create your descriptions. Once your images are done, number them and then write up a description for each unit. Talk about what materials were used as well as the dimensions and any additional stories that make the jewellery more appealing. Again, refer to other catalogues to get an idea of how it's written.
Organise your pricing. If you don't already have solid pricing, go ahead and determine prices for each item. Keep in mind the cost of materials (if you are making the jewellery yourself) as well as the amount of time and effort each unit required to make.
Choose a template. Open your writing or desktop publishing program. Whether you use professional software like Adobe PageMaker or just put the catalogue together in Microsoft Word, you are sure to find a template for a two-page brochure or newsletter. Decide on the dimensions of your catalogue and use a template that matches your needs.
Insert your images and text. Begin your catalogue with the cover and back page. The inside cover should have some information about the jewellery company or business and a personal statement from the CEO. Then group your jewellery together by materials or themes and begin inserting your information and photos. Create an item number and order number for each unit.
Include an order form. Develop the order form to insert in the middle of your catalogue. The typical order form will be a grid with sections for quantity, item number, description and cost. Include information on shipping and taxes, as well as an online or phone ordering option.
Print on good quality paper or take your digital files to a print shop. Printing the catalogue from a home computer/printer will be costly, so it's best to consult with a professional at your local print shop to determine the best type of paper and further set-up required for your catalogue.
Get it made. Once you have seen proofs provided by your print shop, go ahead and order your catalogues. Collate and distribute and wait for those orders to start pouring in.
How to Make a Jewelry Catalog
Tips and warnings
- Collate the catalogue yourself to save money at the print shop.
- Don't be unorganised. Keeping good track of items, item numbers and costs will help you fill orders smoothly and quickly.
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