How to spot a fake Burberry shirt

Written by maggie hira
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How to spot a fake Burberry shirt
How to spot a fake Burberry shirt. (Gareth Cattermole/Getty Images Entertainment/Getty Images)

The Burberry brand is more than 150 years old, which makes it older than other prestigious brands such as Gucci, Prada and Dolce&Gabbana. Burberry also has a long reputation as being one of the finest purveyors of luxury goods in the world. As a result, there are many fake Burberry products and merchandise being sold by vendors looking to make a quick buck by lying to unknowing customers. The only sure way to avoid purchasing a fake Burberry shirt is to buy it from an actual Burberry boutique.

Skill level:


  1. 1

    Make sure the logo on the tag and anywhere else on the shirt is spelt in all upper case letters: BURBERRY, not Burberry or Burberry's. Also, make sure that the tag spells out LONDON in all-capital letters directly below the Burberry imprint.

  2. 2

    Check for loose stitches and any other evidence of subpar craftsmanship. As a respected label, Burberry takes pride in its quality craftsmanship, so if you notice fabric glue, uneven stitches, mismatched buttons or a defective zipper, there's a very high chance that the shirt is a fake.

  3. 3

    Make sure the classic Burberry Nova check lines are lined up in perfect horizontals. On a fake shirt, the check lines are usually diagonal.

  4. 4

    Make sure the merchandise has a serial number. Every Burberry shirt, and any other piece of clothing, has a unique serial number stamped on a white label inside it. This number can help determine whether the product is fake or authentic.

  5. 5

    Make sure the Burberry shirt you want comes with a receipt and is fully refundable whether you are buying it online or from a store. If the retailer guarantees a refund, it is highly unlikely that the shirt is a fake. Also, this will ensure that you will be able to return the product if you are unsatisfied for any reason.

Tips and warnings

  • Buy the Burberry shirt directly from a Burberry boutique or the official website. This is the best way to guarantee that you are buying an authentic Burberry shirt and not a fake.
  • Don't buy any Burberry merchandise from online auction sites, as there is a great chance that those products will be fake.

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