The Burberry brand is more than 150 years old, which makes it older than other prestigious brands such as Gucci, Prada and Dolce&Gabbana. Burberry also has a long reputation as being one of the finest purveyors of luxury goods in the world. As a result, there are many fake Burberry products and merchandise being sold by vendors looking to make a quick buck by lying to unknowing customers. The only sure way to avoid purchasing a fake Burberry shirt is to buy it from an actual Burberry boutique.
Make sure the logo on the tag and anywhere else on the shirt is spelt in all upper case letters: BURBERRY, not Burberry or Burberry's. Also, make sure that the tag spells out LONDON in all-capital letters directly below the Burberry imprint.
Check for loose stitches and any other evidence of subpar craftsmanship. As a respected label, Burberry takes pride in its quality craftsmanship, so if you notice fabric glue, uneven stitches, mismatched buttons or a defective zipper, there's a very high chance that the shirt is a fake.
Make sure the classic Burberry Nova check lines are lined up in perfect horizontals. On a fake shirt, the check lines are usually diagonal.
Make sure the merchandise has a serial number. Every Burberry shirt, and any other piece of clothing, has a unique serial number stamped on a white label inside it. This number can help determine whether the product is fake or authentic.
Make sure the Burberry shirt you want comes with a receipt and is fully refundable whether you are buying it online or from a store. If the retailer guarantees a refund, it is highly unlikely that the shirt is a fake. Also, this will ensure that you will be able to return the product if you are unsatisfied for any reason.
Buy the Burberry shirt directly from a Burberry boutique or the official website. This is the best way to guarantee that you are buying an authentic Burberry shirt and not a fake.
Don't buy any Burberry merchandise from online auction sites, as there is a great chance that those products will be fake.