How to Spot a Fake Breitling

Written by remy lo
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Although initially crafted in Switzerland in 1884, Breitling watches continue to be a status symbol for pilots, business professionals and style-conscious consumers. These high-quality watches contain intricate design elements and precise functions. Because these watches are considered luxury items, counterfeiters attempt to profit from the sale of fake Breitling watches. While spotting a fake can be difficult, there are some ways to ensure you don't fall victim to a well-manufactured knock-off.

Skill level:


  1. 1

    Determine if the retailer is an authorised seller of Breitling products. Genuine Breitling watches are only sold in specially designated stores. Ask to see current certification before making your purchase, to ensure your purchase is an official Breitling watch. It's also possible to check the Breitling website for an updated list of authorised sellers. (Follow the link in Resources.) If you're considering purchasing a Breitling from a private seller, consider his business reputation and sales track record prior to making a purchase. For example, it's more reliable to purchase a Breitling watch from a serious collector than from a bulk or discount seller.

  2. 2

    Check for spelling accuracy. Misspellings are commonplace with fake Breitling watches. Checking the watch strap, caseback and watch face could reveal omitted words or transposed letters. Since the language used on authentic Breitling watches is Swiss-French, misspellings are easy to miss if you're not paying close attention.

  3. 3

    Look at the price tag. Breitling watches are sold at finer retailers throughout the world. Even the lower-end models can retail for more than £1,300. While trying to find a bargain is admirable, letting your enthusiasm for a low price could lead you to a fake Breitling watch. Get price quotes from other Breitling retailers if a price sounds too low.

  4. 4

    Take a close look at the strap. Authentic Breitling watch straps feature the model number, as well as the length and width of the strap. The lettering on leather-strapped models is printed, while the lettering on bracelet-strapped models is etched. The stitching on leather-strapped models should be even and sturdy. Frayed edges or poorly spaced stitching are telltale signs of a fake Breitling watch. The screws and patterns of bracelet-strapped models should be sturdy and functional.

  5. 5

    Observe the printing quality on the logo and additional lettered components. The printing on Breitling watches should be crisp and legible. Fake Breitling watches often feature poorly produced lettering on the watch face and straps. Another common identifier of fake Breitling watches is the appearance of printing or stamping, when etching should be used.

Tips and warnings

  • Compare the suspect watch to a confirmed Breitling watch of the same model. Consult an established watch collector for additional assistance.
  • Avoid buying a Breitling watch without closely examining it. Some fake Breitlings are made with high-quality materials and design plans.

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