How to Do 40s Makeup

Written by tal cohen
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How to Do 40s Makeup
Woman in 1940s style make-up. (George Marks/Retrofile/Getty Images)

The 1940s was an interesting era for make-up as it starkly contrasts the ideals and standards for make-up today. During the 1940s the purpose of make-up was to enhance the wearer's natural beauty, not create a completely new look. If you desire a more natural look, mimicking the style of 1940s make-up would be ideal.

Skill level:
Moderately Challenging

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Things you need

  • Foundation
  • Face powder
  • Rouge
  • Eyeshadow
  • Mascara
  • Red lipstick

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  1. 1

    Apply a foundation slightly darker than your natural skin tone all over your face. Blend the foundation up into your hairline.

  2. 2

    Apply a facial powder slightly lighter than the natural skin tone all over your face.

  3. 3

    Sweep a red rouge with pink undertones or a bright pink rouge with fuchsia undertones across the cheekbones. The undertone colour of make-up is the low or subdued tone beneath the main colour.

  4. 4

    Apply a muted grey or brown eyeshadow to the upper eyelid.

  5. 5

    Apply a dark brown or black lengthening mascara to the upper eyelashes.

  6. 6

    Apply a bright red lipstick to your lips.

Tips and warnings

  • The idea behind 1940s make-up is that "less is more."

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