Brides flock to bridal shows year-round to see the latest trends in wedding dresses, look at photographers' books, taste cakes and talk with vendors. Setting up a successful booth at a bridal show can increase your business.
Find out about upcoming bridal shows in your service area. Speak with the trade-show coordinator and book a booth. Ask about what is provided in terms of tables, tablecloths and electricity.
Plan your booth on paper. The trade-show director can tell you about the physical set-up of the booth. For example, your space may be 8 feet wide by 6 feet deep. Decide whether you'll need a table, displays or other furnishings. Also decide on the type of decor. You want something that will stand out and be inviting for brides and their friends.
Create some kind of promotional giveaway, contest or competition. Make a big sign advertising this.
Set up your large items first, including table, chairs, displays or televisions. Decorate with wedding-themed decor, such as tulle, flowers and ribbon. Place your marketing materials--business cards, brochures, pamphlets--on a small table within reach of people walking by.
Place your promotion or contest sign at eye-level. Draw attention to it by decorating it or highlighting it with colour. Set out the information cards associated with the raffle/contest/promotion.
Hang the company banner up on the back wall and make sure the booth attendants are dressed in professional attire.
Don't be too pushy, or you may drive people away.
Tips and warnings
- Don't be too pushy, or you may drive people away.