How to set up a booth at a bridal show

Written by dialogue queen
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How to set up a booth at a bridal show
A booth at a bridal show can help grow your business. (bride image by cherie from

Brides flock to bridal shows year-round to see the latest trends in wedding dresses, look at photographers' books, taste cakes and talk with vendors. Setting up a successful booth at a bridal show can increase your business.

Skill level:
Moderately Easy

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Things you need

  • Table coverings
  • Decorations
  • Product or service samples
  • Business cards
  • Marketing materials
  • Promotional giveaway or contest
  • Company banner

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  1. 1

    Find out about upcoming bridal shows in your service area. Speak with the trade-show coordinator and book a booth. Ask about what is provided in terms of tables, tablecloths and electricity.

  2. 2

    Plan your booth on paper. The trade-show director can tell you about the physical set-up of the booth. For example, your space may be 8 feet wide by 6 feet deep. Decide whether you'll need a table, displays or other furnishings. Also decide on the type of decor. You want something that will stand out and be inviting for brides and their friends.

  3. 3

    Create some kind of promotional giveaway, contest or competition. Make a big sign advertising this.

  4. 4

    Set up your large items first, including table, chairs, displays or televisions. Decorate with wedding-themed decor, such as tulle, flowers and ribbon. Place your marketing materials--business cards, brochures, pamphlets--on a small table within reach of people walking by.

  5. 5

    Place your promotion or contest sign at eye-level. Draw attention to it by decorating it or highlighting it with colour. Set out the information cards associated with the raffle/contest/promotion.

  6. 6

    Hang the company banner up on the back wall and make sure the booth attendants are dressed in professional attire.

Tips and warnings

  • Don't be too pushy, or you may drive people away.

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