For the small independent retailer increasing customers through the door means increased profits, having a National Lottery terminal in your shop can greatly increase your turnover; figures given by the National Lottery operator Camelot suggest that retailers can earn an average £7,800 per year and as a result of attracting new customers, turnover of current stock will also be increased. However, becoming one of almost 37,000 National Lottery outlets can seem like almost a lottery in itself; Camelot has a strict criteria and selection process; this may take some time.
Before applying to become a retailer you will need to document some statistics about your business; these will include some things you may not know off the top of your head. Your outlets floor size in square feet. The number of customer transactions per week. Your annual turnover. Is your property leasehold or freehold? Do you have permission to site a satellite?
The actual application process requires you to fill out an online application form which can be found at www.prospect.lotteryretailer.co.uk/
In this form you will need to fill in the following details. Your business name and contact details. How long you have been trading at this site? Do you have a post office on site? Do you trade under a symbol or buying group such as Bestway, Costcutter or landmark? Your trade sector, for example is your outlet a convenience store, garage or off licence? Your opening hours and previously mentioned statistics. Do you have bill payment facilities? For example can customers pay their gas or electric bill in store. Next you will need to give Camelot permission to use the information you have supplied. Finally you will need to choose a password for your account; try to make this secure by using letters and numbers and include a capital. Check all the information you have supplied and make sure that you are happy it is all accurate. Click on the “Register” button and you have completed the application process.
The next step in the process is a waiting game; Camelot will add you to their database and will assess your potential as a National Lottery retailer based on the information you have given as well as your location in relation to other lottery outlets.
If you situation changes you can update you details by calling the retailer hotline 0800 0649 649 this number can also be used if you wish to withdraw your application.
If you are selected as a potential Lottery retailer Camelot will contact you and arrange for a sales representative to visit your shop to talk you through the next step in the application process, which will involve filling in more forms. Camelot will then inform you whether your application has been successful.
Be patient this process may time some time.