Inventors or employees responsible for getting new products to market have to get a foot in the door with potential buyers. Writing an effective letter informing prospective customers about your product is an important element of sales and marketing. A well-written letter can pave the way to a sales pitch opportunity and be a key to your initial sales.
- Skill level:
- Moderately Easy
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Start the letter by introducing yourself and your role. You may have developed a product yourself or be working for a company. Give some detail about yourself or the company, mentioning how long it has been going and what it aims to achieve.
Introduce the product that you wish to present, identifying what it does and the benefits of buying or using the product. If it is a new innovation, explain how, or if it is similar to other products, explain why it is better than products already on the market.
Tell the reader how the product will make the buyer’s life better. Talk about how it will save time or money, or explain how it will help people achieve a goal. You must establish your credibility and the product’s relevance in your letter.
Grab the reader’s attention from the start of your letter. Remember that buyers for major companies will receive large numbers of sales letters. You need to make yours stand out. Make every word count, especially in the opening paragraph. Many decision makers will have an eye on cost so explain how buying this product will generate money for anybody selling it.
Ensure that your letter is professionally presented. Even to get past a secretary’s desk a sales letter will need to give the impression of being commercially viable and beneficial. Your grammar should be perfect and you should address your target formally, remembering to include any letters that they use after their name. Keep sentences short and concise, using business language where possible.
Close the letter with contact details for further information. Enclose a catalogue or promotional material if you have any, or refer to your website. State that you hope to hear from the reader about purchasing the product.
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