The Importance of Environmental Scanning in Business & ICT Environments

Written by richard georges
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The Importance of Environmental Scanning in Business & ICT Environments
Environmental scanning encompasses aspects of human behaviour. (world image by Joel Calheiros from Fotolia.com)

Environmental scanning is a recently developed and increasingly important tool often used in business to examine and forecast the marketplace. Information and communication technologies (ICT) are quite useful when performing an environmental scan.

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Function

Environmental scanning is the internal and external collection of data to assess current company performance and to forecast future performance. Internal scanning involves an evaluation of the company's performance through analysis of the effectiveness of operations, quality of personnel and financial success. External scanning involves customer satisfaction, review of the marketplace and product, and nationwide and global economic factors. The scanning process can be scheduled for a short-term specific project, an ongoing and continuous review or a predetermined time frame.

The Importance of Environmental Scanning in Business & ICT Environments
Environmental scanning begins with the collection of data. (Data image by Oleksiy Ilyashenko from Fotolia.com)

Significance

Environmental scanning is used as an early warning system for the entity developing and analysing the data. Business strategies can be planned and implemented based upon the findings of the scans. Innovation in ICT often leads to corresponding advancement in environmental scanning.

The Importance of Environmental Scanning in Business & ICT Environments
Responding to the environment benefits both the business and the consumer. (laptop, salesman and the customers image by Dmitri MIkitenko from Fotolia.com)

Benefits

Quality analysis and forecasting allows the company to enrich its planning. By doing so, a business can be before the curve instead of following the trend. A community that excels at ICT increases its adaptivity in a rapidly changing environment.

The Importance of Environmental Scanning in Business & ICT Environments
Increasing knowledge of the environment increases the possibility of success. (Financial report image by janaka Dharmasena from Fotolia.com)

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