Flower Shop SWOT Analysis

Written by carrie tuttle
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Flower Shop SWOT Analysis
A business plan includes a SWOT analysis (business plan sobre la mesa 10609 image by pablo from Fotolia.com)

A SWOT analysis is a business planning methodology used to compare a business, such as a flower shop, against its competitors and within its target market. "Strengths" and "Weaknesses" looks at positive and negative aspects of the business. "Opportunities" and "Threats" are external factors over which the company may have no control.

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Strengths

The flower shop's strengths may include the wide range of flowers available or that the company offers free shipping on all of its orders. These are positive attributes that differentiate the company from its competitors.

Weaknesses

Weaknesses may include higher prices than the competition or if the company has no differentiating factors. Because the company has a higher price point for its products, it may lead customers to look elsewhere for a better deal which would negatively impact sales.

Opportunities

The e-commerce aspects of the website of the flower shop may allow the company to sell its product beyond the local market. This provides an opportunity to reach customers and grow the business faster.

Threats

Threats are issues that might pop up, beyond the control of the company but which the company should be aware of. They may include economic factors or regulatory issues that could negatively impact revenue goals.

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