The average salary of sports marketing managers

Written by mike koehler
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The average salary of sports marketing managers
Many sports marketing managers focus on getting crowds at the games. (crowd at the stadium image by Christopher Meder from

Sports marketing manager positions enable individuals to combine a love of selling with a love of sports. Annual salaries for executive positions in this career area are often lucrative, topping £32,500.

Average Salary

According to, a small sample of sports marketing manager positions in September 2010 showed a range of pay between £26,000 and £52,650, with an average of £39,000. Most positions, though, were outside of major league franchises.

In the Majors

Baylor University conducted a comprehensive survey of sports marketing and ticket sales managers for major league franchises in 2007. It found that all managers of ticket sales for the major sports leagues--NBA, NHL, MLB, MLS and NFL--averaged more than £32,500 a year.

Executive Pay

Pay is higher for directors of ticket sales of a major professional franchise, often one of the top marketing positions for a team. Excluding Major League Soccer, directors of ticket sales and corporate sales all made in excess of £52,000 a year, with a maximum pay of £97,500, according to Baylor University.

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