Cross-Culture Management Definition

Updated March 23, 2017

In an increasingly global world, business environments include people from different cultural backgrounds. Cross-culture management techniques help cope with these differences so as to better succeed in this diverse environment.


Cross-culture management techniques help managers contend with the challenges and opportunities of managing employees in a culturally diverse organizational environment. Increasing globalisation has created more awareness of the need for managers to be sensitive to the cultural aspects of decision-making.


Cross-culture management techniques hinge on an understanding of the values and beliefs of employees from different cultural backgrounds. Cross-culture management also focuses on the cultural dimensions that characterise different societies, such as an emphasis on collectivism versus individualism.


Companies that are more sensitive to cultural differences in a cross-cultural environment are equipped to make better decisions. Managers attuned to cross-culture management techniques enable smoother workplace relationships.

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