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Definition of Informal Customer Feedback

Updated March 23, 2017

Informal customer feedback is unprompted commentary or criticism that a client gives to an employee or company. Informal feedback may come from other employees, but it most frequently comes from customers.

Types

Informal customer feedback comes to a company in two different forms: compliments or criticisms. Informal customer feedback can have a positive or negative response when received, depending on its content.

Significance

Managers use informal customer feedback to improve customer satisfaction within an organisation. Customers’ opinions are vital to improving customer relations; without knowing what customers think of a business, it’s hard for an organisation to know where it needs to improve.

Considerations

Several problems occur with informal customer feedback. Since informal feedback normally occurs when an employee is not expecting it, he may not properly record the customer’s sentiments. Informal feedback can also be confrontational; an agitated employee receiving criticism for something he did or didn’t do can cause arguments or other problems. Another consideration is the accuracy of informal feedback; sometimes what an employee hears from a customer is not what the customer actually said or meant.

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About the Author

Jennifer VanBaren started her professional online writing career in 2010. She taught college-level accounting, math and business classes for five years. Her writing highlights include publishing articles about music, business, gardening and home organization. She holds a Bachelor of Science in accounting and finance from St. Joseph's College in Rensselaer, Ind.