Nike's Flat Organizational Structure

Written by dwight chestnut
  • Share
  • Tweet
  • Share
  • Pin
  • Email
Nike's Flat Organizational Structure
Nike deploys a flat or matirix organisation structure (business image by peter Hires Images from

The Nike sportswear company is organised in a matrix organizational structure, more commonly known as a flat organizational structure. According to Flatworld Knowledge, Nike is a model of a successful company that uses this structure effectively.

Other People Are Reading

Flat Organization

In a flat or matrix organisation, employees report to project or product teams led by a product manager as well as to the department manager. With Nike, each brand has a department, and each department makes decisions independent of the CEO. Each department also has subdepartments or project teams responsible for handling minitasks within each department.


At Nike and in other flat or matrix organisations, the product team and product managers make decisions regarding product specifications and production. Department managers focus primarily on policy-related issues.

Best Practice

Global competition requires companies like Nike to react quickly to marketplace dynamics. In flat organisations, production teams led by product managers can make decisions and react much more quickly than the traditional department head, who is often removed from the production line.

Don't Miss

  • All types
  • Articles
  • Slideshows
  • Videos
  • Most relevant
  • Most popular
  • Most recent

No articles available

No slideshows available

No videos available

By using the site, you consent to the use of cookies. For more information, please see our Cookie policy.