A SWOT analysis is intended to give a perspective on the strengths, weaknesses, opportunities, and threats to a business. Performing a SWOT analysis of Nokia can help to understand the company's current position in the market as well as its future potential.
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Nokia is an industry leader in the telecommunications and electronics industry. Nokia has also demonstrated an incredible ability to adapt to the market, having initially begun in the lumber and rubber industries during the 19th century.
Nokia's weakness may be that it has grown so huge, as the fifth most valuable brand in the world, that it cannot sustain its growth at its current rate.
Nokia's leadership in the area of mobile phones and its versatility open the company up to a wide variety of communications and mobile device possibilities -- markets that are growing throughout the world.
Nokia is facing a number of threats from companies such as Apple, Google, and Research in Motion, all of which are investing heavily in the mobile phone industry in an attempt to gain dominance.
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